Who can forget the infomercials with a screen door in the bottom of the boat or a boat being sawed in half, taped together and set afloat to show the proof of the miraculous Flex Seal® and Flex Tape® products with TV pitchman Phil Swift?
Since 2011, the CEO and co-founder of parent company, Swift Response, LLC has produced scores of hit spots about the famous Flex Seal® Family of Products. When it was decided to bring all production in house in 2017, Rob LaLonde was recruited from a long freelance relationship to grow a production/post team and build out a studio.
Swift Response is a family owned and run business located in South Florida. It’s a real American success story— the down to earth manner of Phil and the outlandish feats of his products are real, and that’s what sells. As Head of Production/Post, LaLonde is tasked with keeping the Americana reality-TV feel of the productions while constantly upping the ante, along with a production crew of 15 to 20 eager pros.
Due to their amazing success, driven largely by video content, LaLonde knows the benefits of top equipment and supports his favorite brands. It is no surprise that he keeps returning to another American family business, Matthews, for studio grip equipment. And they own plenty, including the CAM Tank, Apple Boxes, Flags, Rags, Frames, Menace Arms, Mini Booms, C-Stands, Combo, Mombo Combo, Digital Combo and Slider stands that he says, “get used all the time.” He’s also an early adopter of Infinity Arms and the accessories that are handy for all the interesting rigging they constantly come up with. He’s partial to Panel Stands with the Matthews Image 80 adapters too, explaining, “Panel stands are an amazing and well thought out tool. We use them daily with our Kino L80s.” And for 12K and 6K HMI’s they use Crank-O-Vator rolling elevator stands with their double riser system and puncture-proof wheels that are essential for toting the heavy lights.
So, what’s next for the Flex Seal family? A new product LaLonde can’t reveal yet and a move to a 20,000 square-foot state-of-the-art studio. And LaLonde says, he’s “looking forward to growing the relationship with Matthews.”